Earnings Get in touch with Scheduled for 8:00 a.m. EST on March 29, 2023
SINGAPORE , March 28, 2023 /PRNewswire/ — 51Talk Online Schooling Team (“51Discuss”, or the “Company”) COE, a global online training system with core know-how in English training, nowadays declared that it will report its unaudited monetary results for the third quarter finished September 30, 2022, the fourth quarter and fiscal yr finished December 31, 2022 on Wednesday, March 29, 2023, before the open of U.S. markets.
The Firm’s management will host an earnings meeting call at 8:00 a.m. U.S. Jap Time on March 29, 2023 (8:00 p.m. Singapore/Beijing/Hong Kong time on March 29, 2023).
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YouTuber Haley Pham often posts motivational videos and book reviews to encourage her followers to read more.
Courtesy of Haley Pham
Before the internet, people read books for enjoyment and pleasure. While some watched television, many young people read for entertainment. However, with the rise of the digital age and social media in the early 2010s, reading declined tremendously.
Young people used to be avid readers, especially in the era of releases like “Twilight” by Stephanie Meyer and “The Hunger Games” by Suzanne Collins.
A study done by a professor of psychology, Jean Twenge, and the American Psychological Association in 2018 found that in 2016, one in three high school seniors did not read a book for fun, and 82{af0afab2a7197b4b77fcd3bf971aba285b2cb7aa14e17a071e3a1bf5ccadd6db} of seniors were on social media sites every day.
The study also found that in the 1970s, 60{af0afab2a7197b4b77fcd3bf971aba285b2cb7aa14e17a071e3a1bf5ccadd6db} of high school seniors reported reading a physical form of print, whether that be a book, magazine or newspaper — and this percentage has been steadily declining for years.
The internet led to an increase in Amazon users, so people who were reading for fun were doing a lot of purchasing online. This meant that the internet quickly became a problem for publishing companies, chain bookstores and independent bookstores. These businesses were seeing major declines in sales.
For years, because many young people stopped reading for fun due to social media apps, and it negatively impacted the book world. However, the internet brought literature back to life with the rise of TikTok.
TikTok is an extremely popular app among young people in the U.S. It changed the game for many companies when it came to promoting products and marketing. People post short videos on the app, often sharing what products and services they are enjoying, and certain things become trends that millions of people join in on.
This trend also translated to the publishing industry. There is an entire algorithm on TikTok that is labeled “BookTok.” BookTok is a community within the app where people review and make videos about books that they love, and they often get a lot of attention. Whether it be romance, thrillers or fantasy books, this community covers just about everything. The hashtag #BookTok on the app currently holds almost 110 billion views, and in 2021, a new record was set with 843 million print books sold in the U.S.
This side of the app began trending at the end of 2020 after a user — @aymansbooks — posted about a book called “The Invisible Life of Addie Larue” by V.E. Schwab. Her video received millions of views and a lot of engagement from young people.
Because of her persuasive language while describing the plot, the book ended up being sold out on Amazon after three days of her video being posted. Many people made comments on her video saying that the book was also sold out at their local bookstores and Barnes & Noble.
Certain books – such as “The Invisible Life of Addie Larue” – go viral and then to the top of the New York Times Bestseller’s list in a short period of time after receiving exposure on the app. Schwab’s book was on the bestseller’s list for forty weeks.
Colleen Hoover is an author who is another example of the magic of BookTok. Her 2016 novel “It Ends with Us” received a 70{af0afab2a7197b4b77fcd3bf971aba285b2cb7aa14e17a071e3a1bf5ccadd6db} jump in sales because of BookTok in 2021, and she has been thriving on NYT Bestseller’s list for weeks for many of her books. She even credited BookTok in her acknowledgments in her most recent novel, “Reminders of Him.”
Young people enjoy doing what is “trendy,” and because of social media’s influence, people find that reading has become fun and addictive again. Users are constantly trying to discover new books to talk about and share on the app, and it’s a never-ending cycle.
BookTok has recently been the most popular platform for book promotion, but Instagram and YouTube also have a large book community, which people refer to as “Bookstagram” and “BookTube.” Publishers and authors have been taking advantage of these apps as well.
YouTube is one of the oldest social platforms that has created a large number of influencers.
Haley Pham is an internet sensation – a 22-year-old social media creator with 2.5 million subscribers on YouTube. She is married to Ryan Trahan, a YouTuber with 11.7 million subscribers.
Pham’s content, which she began creating when she was 12 years old, used to solely focus on lifestyle, but in 2021 she began to focus on book content creation. Pham also has a second channel with over 800,000 subscribers where she creates book vlogs.
Pham has had a major influence on book sales. In 2022, she discussed the book “Better than the Movies” by Lynn Painter in a couple videos on her channel, which caused the book to sell out of stores for months. In Lynn Painter’s following novel, “The Do Over,” she credited Pham in the acknowledgements for making her work go viral, saying “Haley Pham, I adore you and your delightful followers.”
Pham spoke to The Daily Beacon on how social media impacts her own personal reading trends.
“I think social media has been a huge proponent of reading books consistently month after month because of the community aspect,” Pham said. “If I ever find that I’m not very excited to read, by the first of the next month there are tons of creators raving about the books they read the previous month and it reignites my excitement to read all over again.”
With 2.5 million subscribers, YouTuber Haley Pham is one of the internet’s most-followed book influencers.
Courtesy of Haley Pham
While Pham began her career in the social media industry years ago, many new creators have recently worked their way up in the industry, and since have been able to quit their full time jobs.
Hailie Barber, a YouTube book creator with around 130,000 subscribers, found a community in the book world after stumbling upon BookTok. After she began posting her own book videos, they quickly became her best received videos.
“Last year I was dealing with a lot of anxiety and trying to learn ways to cope with it and relax my mind when I ended up on BookTok. I decided to pick up ‘The Seven Husbands of Evelyn Hugo’ after seeing it everywhere and from there I went from reading like two books a year to almost reading 100 last year,” Barber said. “The community is so tight knit and sweet, it’s the most wholesome social media experience I’ve ever had since I began six years ago.”
Authors and publishers began using social media platforms to their advantage to sell their own books and create partnerships with influencers. Many bookstores also have BookTok tables in their stores to attract readers, as well as BookTok sections on their websites.
B.K. Borison is a popular romance author known for her “Lovelight” trilogy. Borison shared how social media impacted her own work and success as an author.
“If it wasn’t for the organic opportunity available through social media, I wouldn’t have been able to build my readership,” Borison said. “In just one year, I’ve been able to grow my audience tremendously. I went from a self-published author, to picked up by a major publishing house.”
Ali Goodwin creates book content on YouTube with over 90,000 subscribers, and the book side of social media has had a huge impact on her life – specifically when it comes to her career.
“Less than a year ago I had a normal job and I’ve since been able to do content creation full time because of the book community. Getting to work with publishing companies and authors on paid sponsorships has allowed me to do content creation full time and receiving free arcs allows me to do videos like giant book hauls and just generally make more content about books,” Goodwin said.
Similarly to Goodwin, Sara Carrolli is a recent college graduate who had plans to go into the workforce for marketing. During her final years as a student, she began posting book videos and marketing herself, allowing her to pursue YouTube full time now.
Carrolli now has close to 160,000 subscribers and is able to make a successful income. Carrolli said BookTube has influenced her in the best way possible.
“Having a bigger platform to share my opinions on books is so so cool…I used to just read books on my own personal time but now having a bigger platform I’m able to share all of those thoughts in a super public way, and I can see how it influences the people who follow me and trust my taste,” Carrolli said. “It’s amazing to see how huge the community is and how everyone has different tastes and opinions.”
In addition to YouTubers, Instagram creators are also sharing in the success.
Grayson Holmes is a large Bookstagrammer – @goodreadswithgray – with over 130,000 followers. Because of her platform, publishers often reach out to her for book promotion to create buzz.
“I must admit it’s quite cool to get early copies of books sometimes, or to just get sent books in general. It’s something that still shocks me sometimes, that publishers and authors are interested in me posting their works on my platform,” Holmes said. “I’ve also had a number of paid brand deals, which is something else that truly baffles me. Overall, it’s been a super fun experience for me, and I truly love everything about it.”
It is not just bigger creators who are garnering success and opportunities – smaller creators are too.
Kendall Norberg is a smaller creator with around 5,000 followers on Bookstagram – @urlocalhotreadergirl – and she said that TikTok was the main influence to get her to start reading again along with lockdown-induced boredom. She has been able to partner with publishers to receive advanced reader copies of her most anticipated reads to review on her account.
Sara Carrolli celebrates reaching 100,000 subscribers on YouTube in on Aug. 16, 2022. Now she has nearly 160,000 subscribers.
Courtesy of Sara Carrolli
“I also recently launched an interactive book club in partnership with the ‘Fable’ app, which is my most significant milestone. I’m so grateful to have opportunities like this, but ultimately reading and connecting with other book lovers is my passion, so I want to make sure that I don’t lose the authenticity and joy in running my account,” Norberg said.
While social media has often been known to cause mental health issues among younger people, it has also given people an avenue to share their love for books and even create a successful career from just creating content on books. It has revived the publishing industry and has allowed new bookstores to open across the country, as well as influences people to pick up books.
“When I posted my first ever book haul on YouTube I remember being so nervous because no one had ever wanted to talk to me about books before, so why would anyone on the internet want to either?” Alexa Fadeley-Amoia, a YouTube creator with over 60,000 subscribers, said.
“That’s the beauty of social media though – I’ve been able to connect with book lovers all over the world and we’ve created a community where we can have fun talking about books we love, authors we enjoy and so much more. I think social media has helped create a whole new generation of book lovers and it will forever be one of the best impacts the internet has had on the world.”
In Knoxville, business owners are taking action due to the increase in reading rates.
Knoxville bookstores have even hopped on the train of BookTok and have entire sections and tables dedicated to BookTok, which brings in young readers.
The Kingston Pike Barnes & Noble, McKays and lowercase books also have BookTok pages to bring in local customers. The Farragut Branch of the Knoxville Public Library even hosted a “Teen #BookTok Trivia Night” this past summer to encourage reading in youth.
With new local stores opening and community events, it is clear that social media has had a major role in the success of Knoxville’s literary community’s success and growth.
The Volusia County School Board is planning a workshop to talk about how decisions are made about which books should be in school libraries — and which shouldn’t.
A list of books removed from Volusia County Schools libraries includes popular young-adult novels, and an Eisner Award-winning graphic novel. In some cases, the books were removed “for content” at some high schools, and kept in other school libraries.
“Decisions at this level is a decision of the media specialist working with their site principal. Individual school’s community and needs are different and are decided as such,” Volusia County Library Media Services and Instructional Materials Specialist Kris Smith said in an email response to Beacon query.
Under new state and district guidelines, Volusia County Schools has a challenge process where parents and other community members can object to library materials. The individual school and media specialist then make a determination about whether to keep or remove the material.
If the parent is not satisfied, the decision is bumped up to a district-level committee that reviews the material.
Schools around the country have grappled with the process of removing books deemed inappropriate, a reality School Board Member Ruben Colón brought up at the end of a recent School Board meeting.
“Many of our schools started their book-challenging process, and I received some really interesting text messages, where parents who were asked to read a certain book were extremely concerned that the examples that they were being asked to read were in the nature of being sexually explicit,” Colón said. “To the point where we would probably ask someone to kindly leave our meeting if they use the words that were in these books.”
A list of books removed or considered for removal illustrates the various reasons books are removed, including books that have simply been lost, or are in disrepair, but also those that have been challenged or removed for content by media specialists.
In Colón’s opinion, the Volusia County Schools policy should be stronger, to prevent some books from ever being in a school library. He was quick to clarify that he was not talking specifically about books with LGBTQ+ themes, but rather those with sexually explicit material.
“This is a hot-button topic and, mind you, I’m strictly talking about sexually explicit books,” Colón told the School Board. “I’m not talking about gender identity. I’m not talking about different families. I’m not talking about any of that. I’m talking about a book that by definition falls under sexually explicit.”
He added, “There are going to be lots of occasions where we’re going to need this book-review committee to decide if something is appropriate, not appropriate, etc. But for the ones that are, quite frankly — just anybody with a reasonable mind would think that doesn’t belong in a school — I think our policy needs to reflect that, and I don’t think it does right now.”
Colón proposed a workshop, which was agreed upon by the School Board.
A workshop is set for 12:30 p.m. Tuesday, Feb. 14, in the School Board meeting room, 200 N. Clara Ave., DeLand.
Books in review
The books on this list have been considered for removal for various reasons — not necessarily because of community challenges — from Volusia County Schools media centers.
The school system doesn’t keep a list of school-based challenges that don’t end up being considered by the districtwide committee.
The 57 Bus by Dashka Slater: Removed at two schools due to no checkouts, kept at seven schools All Boys Aren’t Blue by George Johnson: Kept at one school, challenged at another school, but not in the collection All the Things We Do in the Dark by Saundra Mitchell: Kept at two schools Allegedly by Tiffany Jackson: Kept at five schools, weeded out at one due to water damage to the book Almost Perfect by Brian Katcher: Kept at three schools, weeded out at one for age Anne Frank’s Diary: The Graphic Adaptation by Ari Folman: Removed at two middle schools, lost at one middle school, kept at all four high schools Ask the Passengers by A.S. King: Weeded out at one school for use and kept at one school The Black Flamingo by Dean Atta: A school that had five copies weeded out four and kept one, a regular procedure for Florida Teens Read books; one high school weeded out the book because it hadn’t been checked out, and the book was kept at six high schools The Bluest Eye by Toni Morrison: One high school weeded out the book due to disrepair, and the book was kept at seven other high schools Boy Girl Boy by Ron Koertge: Was challenged at one high school that did not have the book, and was kept by one high school Bumped by Megan McCafferty: Kept at two high schools Burned by Ellen Hopkins: Kept at five schools, weeded out at one school because it had not been checked out The Carnival at Bray by Jessie Ann Foley: Both copies were lost from old checkouts, no plans to repurchase Clockwork Princess by Cassandra Claire: Removed at two middle schools for content, kept at one middle school and four high schools Collateral by Ellen Hopkins: Removed for content at one high school Crank by Ellen Hopkins: Weeded out at three high schools because the copies were old and it had not been checked out, was kept at five high schools, and was lost at one high school Damsel by Elana K. Arnold: Removed for content at one high school, lost at one high school, and kept at two high schools Darius the Great Deserves Better by Adib Khorram: Kept at all six high schools Eleanor & Park by Rainbow Rowell: Kept at six high schools, removed at one middle school Emergency Contact by Mary H. K. Choi: Lost at one high school, removed for content at one high school, weeded out for nonuse at one high school, kept at two high schools Empire of Storms by Sarah Maas: Removed at all high schools due to content Extremely Loud and Incredibly Close by Jonathan Safran Foer: Kept at two high schools Fade by Lisa McMann: Lost at one high school, weeded out at one high school for age, kept at two high schools Fallout by Ellen Hopkins: Weeded out for age at one high school and kept at two high schools Felix Ever After by Kacen Callender: Kept at five high schools Flamer by Mike Curalo: Kept at three high schools Forever by Judy Blume: Lost in an old checkout at one high school, no plans to replace because of age Fun Homeby Allison Bechdel: Removed at one high school due to content Gabi, a Girl in Pieces by Isabel Quintero: Kept at three schools Glass by Ellen Hopkins: Lost at one high school, weeded out for age and nonuse at two schools, and kept at four high schools Go Ask Alice by Beatrice Sparks: Not at one high school, kept at an unknown number of schools Grit by Gillian French: Kept at one high school Grown by Tiffany Jackson: Kept at seven high schools Guyaholic by Carolyn Mackler: One highschool copy weeded out due to age and lack of circulation The Handmaid’s Tale by Margaret Atwood: Kept at five high schools The Handsome Girl and the Beautiful Boy by B.T. Gottfred: Kept at one high school Heroine by Mindy McGinnis: Removed for content at one middle school, kept at eight high schools I Am Not Your Perfect Mexican Daughter by Erica Sanchez: Kept at eight high schools Identical by Ellen Hopkins: Lost at one high school, weeded out for nonuse at three high schools, kept at three high schools I’ll Give You the Sun by Jandy Nelson: Not at one high school, kept at six high schools Impulse by Ellen Hopkins: Weeded out for nonuse at three high schools, kept at three high schools The Infinite Moment of Us by Lauren Myracle: Kept at two high schools Kingdom of Ash by Sarah Maas: Removed at both high schools due to content L8r, G8r by Lauren Myracle: Weeded out for age at one high school and one middle school; kept at two high schools Last Night at the Telegraph Club by Malinda Lo: Kept at five high schools Laura Dean Keeps Breaking Up With Me by Mariko Tamaki: Weeded out at one high school for damage, kept at three high schools, lost at one high school Little & Lion by Brandy Colbert: Kept at two high schools Living Dead Girl by Elizabeth Scott: Lost at one high school, kept at one high school Looking For Alaska by John Green: Not at one high school, removed for content at three middle schools, kept at nine high schools The Lovely Bones by Alice Siebold: Removed from one middle school for content, not at one high school, kept at eight high schools Lucky by Alice Sebold: Weeded out at one high school due to age/no checkouts Me and Earl and the Dying Girl by Jesse Andrews: Kept at four high schools The Midnight Lie by Marie Rutkoski: Kept at three high schools Monday’s Not Coming by Tiffany Jackson: Removed for content at one middle school, kept at nine high schools More Happy Than Not by Adam Silvera: Missing or lost at two high schools, kept at two high schools Neanderthal Opens The Door to the Universeby Preston Norton: Kept at nine high schools Nineteen Minutesby Jodi Picoult: Kept at two high schools The Nowhere Girls by Amy Reed: Removed for content at one high school and kept at eight high schools Out of Darkness by Ashley Hope Perez: Removed for content at two high schools, kept at two high schools People Kill People by Ellen Hopkins: Kept at two high schools Perfect by Ellen Hopkins: Kept at five high schools, weeded out for nonuse at one high school The Perks of Being a Wallflower by Stephen Chbosky: Weeded out for content at one middle school, kept at seven high schools Ramona Blue by Julie Murphy: Removed for content at one middle school, lost at one high school, and kept at four high schools Red at the Bone by Jaqueline Woodson: Lost copy at one high school Red Hood by Elana Arnold: Lost at one high school, removed for content at two high schools Red, White and Royal Blue by Case McQuiston: Removed for content at one high school, not there at another high school (challenger mistake); lost at one high school, kept at one high school Rumble by Ellen Hopkins: Weeded out at two high schools due to lack of circulation/age Scars by Cheryl Rainfield: Kept at one school Slaughterhouse-Five by Kurt Vonnegut: Lost at one high school, kept at five high schools Smoke by Ellen Hopkins: Kept at one school Sold by Patricia McCormick: Removed at one middle school due to content, kept at seven high schools The Absolutely True Diary of a Part-Time Indian by Sherman Alexie: Requested removal only at one middle school, removed there for content. This book is still at many other middle schools and high schools. Thirteen Reasons Whyby Jay Asher: Weeded out for age at one middle school, lost at one high school, kept at one middle school and nine high schools This Book is Gay by Juno Dawson: One copy, lost in fall 2021; no plans to repurchase This One Summer by Mariko Tamaki: Removed at one middle school for content, not at one requested school, kept at three high schools Throne of Glass and the “Court of Throne and Roses” series by Sarah Maas: Although challenged, the media specialists met over the summer and had already decided to remove these two series due to content; includes one middle school and seven high schools. Tilt by Ellen Hopkins: Weeded for age at three high schools Tower of Dawn by Sarah Maas: Removed at all schools due to content. See Throne of Glass line Tricks by Ellen Hopkins: Removed at all high schools due to content, individual schools decision The Truth About Alice by Jennifer Mathreu: Six copies kept at high schools, one copy never there TTFN by Lauren Myracle: Weeded out at one school due to age/nonuse, kept at two schools TTYL by Lauren Myracle: One weeded out due to damage, one lost, kept at two schools The Upside of Unrequited by Becky Albertalli: Three copies kept by high schools, one weeded out because it had been lost We Are Not Yet Equals by Carol Anderson: Two copies kept by high schools Wintergirls by Laurie Halse Anderson: One middle school copy weeded out due to lack of checkout, seven copies kept by high schools Yolk by Mary H.K. Choi: One middle school copy removed for content, four high school copies kept, one high school copy weeded out due to damage YOLO by Lauren Myracle: One high school copy lost, one high school copy kept The You I’ve Never Known by Ellen Hopkins: Kept at one school, the other one is in discussion You Too? by Janet Gurtler: Kept at two schools
